CULTURE HOMOGENIZATION TRENDS FROM THE INFLUENCE OF ADVERTISING IN THE MEDIA

As you solved the previous activity, it is evident that products and ideas are mainly shared in cultural globalization, and to do so, the media, commercial network and advertising use different channels that are commonly found in people’s daily lives, such as newspapers, magazines, the internet, videos, television, movies, music, fast food restaurants, cafes and shopping centers. The global cultural identity is largely based on Western Culture; that is, on the lifestyle of certain countries in Europe, North America and Asia.

Cultural globalization in the world is manifested in a number of situations among which the following stand out:

The increasingly intense and frequent migration flows.

The steady growth of the tourism sector.

The “need” to incorporate the latest technology to our daily lives: computers, cell phones, stereos, video cameras and other devise that quickly become obsolete.

The ideas and values transmitted through television, film and music, reflect European o American behavioral and performance patterns especially based on excessive consumption.

The type and form of information broadcasted by some of the global news networks

The trends in the way we dress, what and how much to eat and even how we should express ourselves and what to buy

Look carefully at the following picture, Can you identify these elements? You might have used them when sending an email, on your chat or when sending a message to express a feeling or emotion without words.